{"id":26534,"date":"2021-03-30T14:15:53","date_gmt":"2021-03-30T12:15:53","guid":{"rendered":"https:\/\/www.ectoday.eu\/?p=26534"},"modified":"2021-03-30T14:15:53","modified_gmt":"2021-03-30T12:15:53","slug":"%e7%ba%bd%e7%ba%a6%e6%97%b6%e6%8a%a5%ef%bc%9a%e5%9e%83%e5%9c%be%e9%a3%9f%e5%93%81%e6%af%94%e9%85%92%e7%b2%be%e3%80%81%e7%83%9f%e8%8d%89%e5%92%8c%e6%af%92%e5%93%81%e6%9b%b4%e6%98%93%e4%b8%8a%e7%98%be","status":"publish","type":"post","link":"https:\/\/www.ectoday.eu\/?p=26534","title":{"rendered":"\u7ebd\u7ea6\u65f6\u62a5\uff1a\u5783\u573e\u98df\u54c1\u6bd4\u9152\u7cbe\u3001\u70df\u8349\u548c\u6bd2\u54c1\u66f4\u6613\u4e0a\u763e\uff1f"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.ectoday.eu\/wp-content\/uploads\/2021\/03\/20210330_141345.jpg\" alt=\"\" class=\"wp-image-26535\" srcset=\"https:\/\/www.ectoday.eu\/wp-content\/uploads\/2021\/03\/20210330_141345.jpg 683w, https:\/\/www.ectoday.eu\/wp-content\/uploads\/2021\/03\/20210330_141345-200x300.jpg 200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>\u5728\u4e8c\u5341\u5e74\u524d\u7684\u4e00\u573a\u8bc9\u8bbc\u4e2d\uff0c\u70df\u8349\u5de8\u5934\u83f2\u5229\u666e\u00b7\u83ab\u91cc\u65af(Philip Morris)\u7684\u9996\u5e2d\u6267\u884c\u5b98\u8fc8\u514b\u5c14\u00b7\u5e0c\u66fc\u5947\u514b(Michael Szymanczyk)\u88ab\u95ee\u5982\u4f55\u5b9a\u4e49\u6210\u763e\u3002\u4ed6\u56de\u7b54\u8bf4\uff1a\u201c\u6211\u5c06\u6210\u763e\u5b9a\u4e49\u4e3a\u4e00\u79cd\u6709\u4e9b\u4eba\u89c9\u5f97\u5f88\u96be\u6212\u6389\u7684\u91cd\u590d\u884c\u4e3a\u3002\u201d<\/p>\n\n\n\n<p>\u5e0c\u66fc\u5947\u514b\u8bf4\u7684\u662f\u5438\u70df\u3002\u4f46\u662f\uff0c\u8c03\u67e5\u8bb0\u8005\u548c\u7545\u9500\u4e66\u4f5c\u5bb6\u8fc8\u514b\u5c14\u00b7\u83ab\u65af(Michael Moss)\u7684\u4e00\u672c\u53d1\u4eba\u6df1\u7701\u7684\u65b0\u8457\u8ba4\u4e3a\uff0c\u70df\u8349\u4e1a\u9ad8\u7ba1\u5bf9\u6210\u763e\u7684\u5b9a\u4e49\uff0c\u53ef\u80fd\u9002\u7528\u4e8e\u6211\u4eec\u4e0e\u83f2\u5229\u666e\u00b7\u83ab\u91cc\u51e0\u5341\u5e74\u6765\u9500\u552e\u548c\u5236\u9020\u7684\u53e6\u4e00\u7ec4\u4ea7\u54c1\u7684\u5173\u7cfb\uff1a\u7cbe\u52a0\u5de5\u98df\u54c1\u3002<\/p>\n\n\n\n<p>\u83ab\u65af\u5728\u4ed6\u7684\u65b0\u4e66\u300a\u4e0a\u94a9\u300b(Hooked)\u4e2d\u63a2\u8ba8\u4e86\u6210\u763e\u80cc\u540e\u7684\u79d1\u5b66\uff0c\u5e76\u8bd5\u56fe\u8bc1\u660e\uff0c\u98df\u54c1\u516c\u53f8\u8d39\u5c3d\u5fc3\u601d\u7b56\u5212\u5236\u9020\u52a0\u5de5\u98df\u54c1\uff0c\u4ee5\u52ab\u6301\u6211\u4eec\u5927\u8111\u4e2d\u7684\u5956\u52b1\u56de\u8def\uff0c\u5bfc\u81f4\u6211\u4eec\u5403\u5f97\u8fc7\u591a\uff0c\u5e76\u52a9\u957f\u4e86\u80a5\u80d6\u548c\u6162\u6027\u75be\u75c5\u5728\u5168\u7403\u7684\u8513\u5ef6\u3002<\/p>\n\n\n\n<p>\u83ab\u65af\u8868\u793a\uff0c\u829d\u58eb\u6c49\u5821\u3001\u85af\u7247\u548c\u51b0\u6dc7\u6dcb\u7b49\u52a0\u5de5\u98df\u54c1\u4e0d\u4ec5\u4ee4\u4eba\u4e0a\u763e\uff0c\u800c\u4e14\u751a\u81f3\u6bd4\u9152\u7cbe\u3001\u70df\u8349\u548c\u6bd2\u54c1\u66f4\u6613\u4e0a\u763e\u3002<\/p>\n\n\n\n<p>\u8be5\u4e66\u501f\u9274\u4e86\u5185\u90e8\u884c\u4e1a\u6587\u4ef6\u4ee5\u53ca\u5bf9\u884c\u4e1a\u5185\u90e8\u4eba\u58eb\u7684\u91c7\u8bbf\uff0c\u8ba4\u4e3a\u5728\u8fc7\u53bb\u7684\u51e0\u5341\u5e74\u4e2d\uff0c\u4e00\u4e9b\u98df\u54c1\u516c\u53f8\u610f\u8bc6\u5230\u4e86\u5176\u4ea7\u54c1\u7684\u6210\u763e\u6027\u8d28\uff0c\u5e76\u91c7\u53d6\u6781\u7aef\u63aa\u65bd\u4ee5\u907f\u514d\u88ab\u8ffd\u8d23\uff0c\u4f8b\u5982\u505c\u6b62\u5bf9\u542b\u7cd6\u98df\u54c1\u7684\u91cd\u8981\u7814\u7a76\uff0c\u4ee5\u53ca\u63a8\u52a8\u7acb\u6cd5\u4ee5\u963b\u6b62\u4eba\u4eec\u8d77\u8bc9\u98df\u54c1\u516c\u53f8\u8981\u6c42\u8d54\u507f\u3002<\/p>\n\n\n\n<p>\u83ab\u65af\u5199\u9053\uff0c\u98df\u54c1\u516c\u53f8\u53e6\u4e00\u4e2a\u51b7\u6f20\u81ea\u79c1\u7684\u505a\u6cd5\u662f\u57281970\u5e74\u4ee3\u672b\u5927\u91cf\u6536\u8d2d\u4e00\u7cfb\u5217\u53d7\u6b22\u8fce\u7684\u51cf\u80a5\u98df\u54c1\u516c\u53f8\uff0c\u8fd9\u6837\u4fbf\u53ef\u4ee5\u901a\u8fc7\u6211\u4eec\u7684\u51cf\u80a5\u6765\u83b7\u5229\uff0c\u800c\u6211\u4eec\u6b63\u662f\u56e0\u4e3a\u5403\u4e86\u5b83\u4eec\u7684\u4ea7\u54c1\u800c\u589e\u91cd\u3002<\/p>\n\n\n\n<p>\u52a0\u5de5\u98df\u54c1\u5de8\u5934\u4ea8\u6c0f(Heinz)\u57281978\u5e74\u4ee57200\u4e07\u7f8e\u5143\u7684\u4ef7\u683c\u6536\u8d2d\u4e86\u6167\u4fea\u8f7b\u4f53(WeightWatchers)\u3002\u5356\u6389\u514b\u6717\u4ee3\u514b(Klondike)\u51b0\u6dc7\u51cc\u548cBen\uff06Jerry\u51b0\u6dc7\u6dcb\u7684\u8054\u5408\u5229\u534e(Unilever)\u57282000\u5e74\u4ee523\u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u6536\u8d2d\u4e86SlimFast\u3002<\/p>\n\n\n\n<p>\u751f\u4ea7\u5de7\u514b\u529b\u68d2\u548c\u201c\u70ed\u888b\u201d(Hot Pockets)\u7684\u96c0\u5de2(Nestle)\u57282006\u5e74\u4ee56\u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u6536\u8d2d\u4e86\u73cd\u59ae\u00b7\u514b\u96f7\u683c(Jenny Craig)\u516c\u53f8\u3002<\/p>\n\n\n\n<p>2010\u5e74\uff0c\u62e5\u6709Cinnabon\u548cCarvel\u51b0\u6dc7\u6dcb\u7684\u79c1\u52df\u80a1\u6743\u516c\u53f8\u6536\u8d2d\u4e86\u963f\u7279\u91d1\u65af\u8425\u517b\u516c\u53f8(Atkins Nutritionals)\uff0c\u8be5\u516c\u53f8\u9500\u552e\u4f4e\u78b3\u6c34\u7684\u5de7\u514b\u529b\u68d2\u3001\u5976\u6614\u548c\u5c0f\u5403\u3002\u8fd9\u4e9b\u996e\u98df\u54c1\u724c\u4e2d\u7684\u5927\u591a\u6570\u540e\u6765\u90fd\u5356\u7ed9\u4e86\u5176\u4ed6\u6bcd\u516c\u53f8\u3002<\/p>\n\n\n\n<p>\u201c\u98df\u54c1\u884c\u4e1a\u963b\u6b62\u4e86\u6211\u4eec\u5728\u6cd5\u9662\u63d0\u8d77\u6210\u763e\u4e3b\u5f20\u7684\u8bc9\u8bbc\uff1b\u4ed6\u4eec\u5f00\u59cb\u4ee5\u4e0d\u826f\u65b9\u5f0f\u63a7\u5236\u79d1\u5b66\uff0c\u5e76\u638c\u63a7\u4e86\u996e\u98df\u4e1a\uff0c\u201d\u83ab\u65af\u5728\u63a5\u53d7\u91c7\u8bbf\u65f6\u8bf4\u3002\u201c\u6211\u5728\u52a0\u5de5\u98df\u54c1\u884c\u4e1a\u7684\u9634\u6697\u9762\u4e2d\u6478\u722c\u4e8610\u5e74\u4e4b\u4e45\uff0c\u6211\u5bf9\u4ed6\u4eec\u7b56\u7565\u7684\u72e1\u8bc8\u7a0b\u5ea6\u6df1\u611f\u9707\u60ca\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u8981\u5229\u7528\u6211\u4eec\u7684\u672c\u80fd\uff0c\u800c\u4e14\u8981\u5229\u7528\u6211\u4eec\u5bf9\u4e0a\u763e\u8fdb\u884c\u63a7\u5236\u7684\u5c1d\u8bd5\u3002\u201d<\/p>\n\n\n\n<p>\u83ab\u65af\u662f\u524d\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\u8bb0\u8005\u548c\u666e\u5229\u7b56\u5956\u83b7\u5f97\u8005\u3002\u4ed6\u4e8e2013\u5e74\u51fa\u7248\u4e86\u300a\u76d0\u7cd6\u8102\u80aa\u300b(Salt Sugar Fat)\uff0c\u9996\u6b21\u89e6\u53ca\u52a0\u5de5\u98df\u54c1\u884c\u4e1a\u3002\u8be5\u4e66\u89e3\u91ca\u4e86\u516c\u53f8\u5982\u4f55\u8c03\u914d\u5783\u573e\u98df\u54c1\u7684\u6210\u5206\uff0c\u4ee5\u8fbe\u5230\u201c\u6781\u4e50\u70b9\u201d(bliss 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